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Are you making this ridiculously simple mistake that costs you most of your advertising money?

I remember seeing the Meta interface for the first time.Some things updated and changed over time but one thing remained constant - complexity.I’ve put together an awesome video, ready to market it and get clients running my way.I knew that setting it all up might be a daunting task, but man I didn’t see that coming.There were so many options to choose from.Never felt more uncertain in my life -- should I leave this option like this, will that setting give more results? What the hell is this Pixel?So I gave up on all of it and went on to boost my post.I was happy that I didn’t have to go through all of those windows and choices and boosting seemed like a perfect solution.Except it wasn’t a solution at all…I was just throwing money away.Let me tell you why…People confuse simple and lazyYes, boosting seems like it takes away all the trouble, but with great power comes great weakness, because it also takes away all the good stuff with it.It is similar to taking steroids, you will get bigger - but you might get a heart attack soon, your lifespan gets shorter, and your libido is taking a big hit.Except in this case, you won’t even get big. Your post simply gets more exposure and that’s all you get. No new clients, no sales, just exposure.People will forget about seeing your post after two more scrolls.The reason is that when you boost a post, you can’t target a particular audience based on the action you want to take.Moreover, you are losing an option to customize your headline and description, which are core to any successful ad.Lastly, you can’t run the ad on both Facebook and Instagram.People can argue that these are worth giving up to save time and nerves, but it is the same as showing up in a gunfight with a knife.And it is a rubber knife against fully loaded AK47s.Yes, the difference is that drastic.
And no, we don’t want to boost our posts ever again.There is an old saying “Investing money into boosting is the same as throwing money away”I obviously just made that up, but you can bet it is more true than the belief that the Earth is flat.If boosting is so bad, why did Meta introduce it in the first place?Well, the simple reason is to gather that money you throw away.The yearly Ad revenue for Meta is 100 BILLION.And for a bit more exposure you get from your boosted posts, they get ridiculous numbers in the bank.So since we are already giving them our money, let’s actually put it to good use and squeeze every possible benefit from our ads, shall we?Yes, we are still using Meta because it is the most efficient way to advertise compared to other marketing such as print ads, TV ads, or influencer marketing.The reason is simple - control.We can measure anytime and check if things are moving in the direction we want.It gives us options, targeting, and most importantly - results.How much does it cost?Certainly, 1$ a day won’t cut it.
I know, I was there, tinkering if maybe 1$ could be enough to push my ad through to the right people.
The fact is that It takes a while for the algorithm to pick up on the audience you want to reach and optimize for that.With 1$ investment, it will have a very difficult time doing it.One example that will help you understand my point even further can be learned from my businessman friend Joe (of course that’s not his real name)Joe is a very disciplined and dedicated business owner who didn’t want to invest at all in advertising, hoping that the organic traffic would lead his customers to him.It took him very little time to realize that he needed to step up his game and invest in the Meta.We discussed how to market his product over a dinner and we reached the subject of ad budget.Certainly, he said, I won’t invest under 5$ per day, and before you ask why, it would be the same as not investing anything. I already went down that road, and it worked far from stellar.He understood from his previous experience and learned from it.Of course, it is best to learn from other people’s mistakes, but nothing beats going through the wall yourself and learning from it.If however, you are smart enough to learn from Joe’s mistake and would love to get the most optimal results for your ads, contact us and we’ll help you out.

Turn the ignoring prospects into swarming leads

I remember visiting a computer store a while back, looking to buy a new PC.It was urgent, I needed it for work and was sure I was leaving that place with at least a laptop. (I’m a PC type of guy, sue me)I asked a worker there for help and he was more than happy to tell me everything he knew about EVERY PC in the store.I tried to interrupt him after realizing what I had done, but he managed to interrupt ME instead and continue his rant.One eternity later…I left the store. – without buying anything.Despite his goal being the opposite, this guy convinced me AGAINST buying a PC, and let me tell you why all the technical knowledge of the product doesn’t guarantee you a sale.Aren’t you tired of this?I’ve seen many businesses making this same mistake constantly.All they are selling and talking about is their product.Many commercials and ads we see daily on social media follow the same “proven way of marketing” and as a response, our brains developed filters over time that efficiently ignore those types of messages.The moment we hear someone saying “Hi, my name is…” with the word ‘sponsored’ below, we are already watching another ‘hawk tuah’ type of video.Coffee shops tend to do a similar thing.The other day I saw a coffee shop with a sign bragging about the new beans they have that no other shop has and that I should go inside and try it.To be honest with you - I couldn’t care less.When I want to buy a coffee, the last thing I care about is what type of coffee beans I’m about to ingest.I never, for a second, think about those monkeys that filter beans of the most expensive coffee in the World - in the most unattractive way.So how do we promote coffee (or anything else) anyway?This example will obviously stick for a while, so all non-coffee drinkers, do me a favor and imagine I am talking about tea instead.Let’s say you walk past a coffee shop and see a sign: “Coffee to go”.Something you see all the time, it doesn’t capture your attention - very easy to ignore.On the opposite, you see a sign: “Tired? Restore energy with a cup of coffee.”That’s interesting, who isn’t tired these days?The difference between these two signs is that the first one does nothing but notify you that there is a coffee to go, but the other one is selling you a NEED.You have a promise that you’ll restore your energy and won’t feel tired anymore if you drink the coffee they are selling.That coffee doesn’t have to be the best in the world.Doesn’t have to be filtered through some imprisoned monkeys on the other side of the Planet.All it has to do is solve your problem and fulfill your one NEED at the moment.Implementing this anywhere will get you amazing resultsKnowing this, let’s go back to the tech guy selling me a PC.Imagine how successful he would be if he asked ME questions instead.He could start with the most basic one: What do you need a PC for?Notice how the word “NEED” is in there?The next thing that would happen is me basically selling myself a PC, doing his work for him.It is very easy to implement this in any other scenario.We are not going to the gym because it is fancy, we go because we want to look and feel good.
People drink coffee because it gives them energy, nobody cares what kinds of beans they use.
You can drive a car without knowing a single thing about how it works, you need transportation.Fair warning: If you approach anything from this perspective, you’ll build a loyal customer base.Promising a valuable result that will either solve a problem or fulfill a desire and delivering it, will do wonders for any business, including yours.If you care about your business, you NEED to download this Meta Ads guide for FREE.
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Are you wasting most of your advertising money?

Remember that thrill when you put together your first ad and sent it into the world?That nervous waiting for an avalanche of customers coming your way?Let me tell you this… I was there, and I was waiting…and waiting… Until my ad budget ran out, along with my hope.It was devastating, I mean I’ve put so much effort into the video, the headline, and the copy, it was the ultimate ad containing all the necessary information, it was destined to perform well, right?The truth is, I was confusing my audience with all the information I threw at them, and you are possibly doing the same.Let me tell you why this isn’t a good idea.Do you expect too much?There was a time when I attended Business Academy.Despite sounding professional and academic, I basically attended classes with business professors, and it was much like high school.The catch was that many were just professors and only knew business theoretically.One professor, however, was a true businessman and his lessons were very valuable.Once he told us a story about how he chooses his staff.He was asking for their CV, but they had to send it to a specific email, on a specific date, between specific hours, and with a specific subject.He asked: How many of those people do you think followed those instructions to the letter?Yes, they were specific but nothing crazy difficult to do right?I confidently said around 90%.
It was surprising to hear that about half of them failed to complete those tasks successfully.Nowadays it can be even more challenging to find people whose attention span exceeds 5 seconds, let alone follow more than 3 instructions.Still, we need those customers, so how can we reach them?Tell them everything they have to know… Right?Not really.Putting a lot of information in your ad can lead to its downfall.Adding everything you can into a single ad sounds like an efficient way of investing in your advertisement but I got news for you - it will only confuse your customers.And one thing is certain – a confused customer does the worst possible thing - nothing.I remember being at the airport, I was late for my flight.In that moment it was crucial to get to my gate in time.While I was looking around I subconsciously searched the gate I needed.
Filtering all the other irrelevant information.Surprisingly people are naturally very good at this in stressful moments.Those incoming flights are just blurred text. Where is the luggage claim? Who cares.
All that matters at that moment is a number and a letter of the gate.Everything else was just in my way - confusing me.People scrolling on their phones are probably not in a stressful situation.But those filtering processes? You bet they are on.If people see a lot of text, the chances that they will take their sweet time and read it all are low.
Let me quote the famous anonymous person who said wise words:Ain’t nobody got time for that…The fewer steps there are - the more action there isSimple ads with concise and on-point copy and clear instructions have more chances of ever getting read.
Let’s compare these two instructions:1) “Buy this product by clicking on the Buy now button” or
2) “Register on our website, leave your credit card information, and cancel before the free trial ends”If you chose number 2, well, I got news for you... You are possibly overcomplicating things too much.We prefer the first example because it is clear and simple, and people love that.The more steps there are between your customers and your product, the chances they will buy it are lower.We want to let our customers buy as soon as possible, while they are hungry for our product that solves their problem or fills their desire.Don’t let them wait because they’ll get cold and go elsewhere.We don’t want that. We want them to buy from us. Why in the world would they buy from anyone else, it’s ridiculous.Here are some simple instructions that you can follow as well:If you liked this Article consider getting our free guide to Meta ads here.
If you want to know what we can do for you, contact us.

Find your perfect leads with sniping precision

If you are running a business, you surely have your perfect customer.
You also know that they can be extremely difficult to reach.I remember watching a Slow Mo Guys episode where they tested how many untampered glass panes a 9mm bullet can go through.Imagine that this bullet is your ad. The glass panes are alllllllllll the other irrelevant messages people get bombarded with every single day.The bullet in the show surprisingly went through only 11 panes out of 20.For that reason, your message has to be of a bigger caliber to go through all that glass, a.k.a. Irrelevant pile of junk.So let’s snipe our way through that glass, shall we?Just do what big companies are doing…. Right?I remember when I was starting my freelancing career as a graphic designer.Naturally, I was inspired by others, since my skills weren’t that good.
I noticed that I had the urge to copy those people.At first, I thought I was a bad person, how could I do such a thing, thinking of stealing other people's work…Now when I think of it I know it was a natural response because I found myself in an unknown world, so the first thing I did was try to do what others were doing, with some small minuscule changes.The same thing can happen to a business owner who starts marketing his business.For example, I once saw an ad where a chiropractor talked to the camera for a full minute about the community he cares about, his 40 years of experience, the firm history, and the other stuff nobody cares about.He was clearly influenced by the ads he saw every day.
The shattered pile of glass, junk, and a piece of 9mm bullet that didn’t go through.All he had to do was to ask “Does your neck hurt?”The message that cuts through the clutterWhy is that simple question a lot more effective than the one-minute talk?Because of these 2 rules:1) Don’t say everything everyone else says
2) Say something specific that sparks the prospect’s desire or cures their painImagine having neck pain and seeing a guy talking about community. Couldn’t care less.Now imagine him asking if your neck hurts.Makes you feel like he understands you, and more importantly - he can help you solve it.Most people are afraid to use these two rules for a simple reason - they don’t want to hurt anyone’s feelings.I remember talking to a friend who was selling trimmers.
He wanted to be different from his competition who were targeting men only.His logic was that women would buy trimmers as a gift for their men, so he should advertise to both genders equally.Spoiler alert - it didn’t work. Because we always need to talk to our target audience.It is natural to target men only for a men’s product and vice versa.No woman on Earth would be offended because she does not see some men's product ad that she will or won’t buy as a present for her man.What’s your next move?If you want to know 3 simple steps that will improve your headlines so that they can cut through the clutter, check out this article.Want us to handle the whole work for you? Get in touch here.

Are your ads suffering from this mistake?

Some ads just can't find the right balance.
Imagine walking on the rope between buildings, with a long pole in your hands to balance your weight.You have a too-simple ad on one side of the pole and a too-complicated one on the other.
If your ad leans too much to either side… it dies.Before we jump into one general principle that will keep your ads perfectly balanced and effective, let’s go through some things you should avoid as your ads depend on them... Because they do.Avoid this at all costThe worst thing you can do with your ad is to confuse your audience.
And a confused audience does the worst possible thing - nothing.It hurts like kicking a table with your pinky finger when you post your ad expecting great results and instead you get - disappointment.This case might urge you to change some things in your ad, as it should.However, It is easy to go too simple and make it look like a low effort, or overcomplicate and put a mess out there.Fix your ads easilyHow can you know if the ad is balanced or not?
First of all, make sure that buying is easy for your customers.What do I mean by that?
Put yourself in their shoes, look at your ad, and think, is this product easy to buy?For example, you are selling products online.You clearly want to avoid your call-to-action button leading them to your other social media accounts.Instead, take them directly to your store.
“Wow, don’t need to be a genius to figure that one out” you might say…Despite how logical it sounds, you’d be surprised by the number of people who mess up this simple thing.Let’s take a bit different example.What if you are selling something that needs a consultation first?In that case, ask them to fill out the form and then YOU call THEM.People in general don't enjoy talking on the phone, let alone call someone they don't even know.
That is why we want to keep the threshold low.If this is done correctly they won't be grumpy or annoyed when they get on a phone with you, because they expected your call.There are more strategies you can benefit from, and starting with a simple step like this can lead to very successful ads. If you stick to it, you'll do fairly well.Or, you can let us handle this and everything else for you, and you’ll do great.

3 Steps that will improve your Headlines drastically

One of the easiest ways to ruin your Ad is by using vague and lame headlines.I made this mistake myself when I was starting my marketing career.
I considered copy the most important thing in any ad, and boy, was I wrong.Don’t get me wrong, the copy IS the king of Ads, but if nobody reads it - you are screwed.Imagine being a king of a wasteland.Those were exactly the results of my first Ad - a wasteland.
No sign of any prospects, leads, or any kind of interest.Often the problem is right in front of youIt was frustrating after putting so much effort into the copy, so I started looking for the cause of such a poor result.And it was in front of me the whole time.The Headline.Do you know why I didn’t realize it immediately?Because it was so vague that it didn’t even get my attention, how could I expect to grab anybody else’s?The headline that ruined my Ad:“Don’t advertise to everyone”Imagine seeing a video on Instagram or TikTok nowadays, using this as a hook.
It would get swiped in a second.I started seeing the patternAfter writing so many headlines I realized that all of them have 3 things in common.
So I went back to my lame headline and applied them.It transformed it from:“Don’t advertise to everyone”to:“Find a perfect customer using this simple method”Let’s see how:1) Grab their ATTENTIONNothing surprising about this one right? One of the most efficient ways to force them to read is if you talk directly to them.
Your headline is one of your most powerful methods to reach your target audience.2) Focus on BENEFIT instead of product.As a famous marketing professor, Arno Wingen says:
“Create a headline that tells the right people precisely the benefit you’re offering them.”This quote is perfectly combining our two steps above. See how it all comes together?3) Keep it SIMPLEDon’t confuse this with writing something vague like I did in that first example.
The goal is to cut to the point quickly, without waffling around.Here is an example of an overcomplicated Headline:“Use these amazing and simple 3 steps to improve your headlines drastically and beyond recognition”Example of that same Headline, simple and to the point:“Use these 3 steps to improve your headlines”See the difference?This doesn’t mean you can’t have long headlines. Just cut out the unnecessary words.The Bar TestThere is an easy way to test if your Headline or Copy is on steroids.
Read it out loud and imagine if you can say this to a person in a bar, and still look like a normal human being.If the answer is no… It is time to cut out some fat.Talk soon,
MilosP.S. If you enjoyed this article and want to know what we can do for you, get in touch here.

Find the perfect customer using this simple method

When I first started using Meta ads, reaching a huge number of people made me think that I was doing a great job.Big numbers easily swayed me and when I ran out of my marketing budget with absolutely ZERO conversions, I realized that selling to everybody - doesn’t work.Unless, of course, you have a couple of millions to throw at brand recognition ads like big companies do.Instead, we have to rely on a different approach, so let’s answer the basic question first:Why do people buy anything?There are two reasons really:1) They are either running from the pain or
2) They are running toward the desireSo how can we use this?Get to know your target audience.I know, I know, there is more than one audience you can target, and I am assuming we are being reasonable here and not talking about the whole world.However instead of testing them all to see which will give us the best results, we can further narrow it down and save our budget by doing some research first.The simple reason is that it’s much easier to sell to someone already interested in our product.Jeffrey Gitomer said: “People hate to be sold to… but they love to buy!”So if you put an appealing offer in front of someone interested, without sounding salesy and desperate for their money - the chances that they’ll buy are much higher.So how to conduct effective research?Unless you are selling something completely new to mankind, you’ll naturally have some competition.Over time the word “competition” got that negative connotation, but we can use it to improve our business tremendously.Here is how to use your competition for the greater good.Go on their website, find reviews, and see what kind of people are generally interested in that product or service.Get to know the language they are speaking, and the words they are using.Are they students, retired, or maybe couples?Our goal is to make them think “Hey, that’s me! This guy gets me!” after seeing the ad we tailored specifically for them.Feeling understood builds rapport at first sight and increases the chances that this customer will buy from you again.We all have brands we trust, right?
And the world is divided by some epic brand rivalries:Samsung vs iPhone
Coca-Cola vs Pepsi
Microsoft vs Apple
Ferrari vs LamborghiniJust to name a few…The fact is that they love to compete for customers like this because they are the ones getting money.If you want to get more loyal customers and use Meta ads more efficiently, download our free guide here. If you are more interested in what we can do for you, get in touch.